“We have delayed the digital revolution by 15 years already. To delay it further would be more foolish,” said actor Kamal Haasan here on Monday. He launched a new technology, by Cineola Digital Cinemas, that is aimed at producing superior quality digital output with sharper quality in motion pictures.
Mr. Haasan predicted that the country's entertainment industry would grow from its present size of $ 14 -15 billion to $ 120 billion if the digital image processing was ushered in. He recalled how the tax demands on film stars had become conducive over the years. “There was a time when film stars paid 80 per cent of their income as tax. Things don't seem to have changed even when it has reduced. It is time for us to give back to further the cause of the entertainment industry,” he said, underscoring the need for the Indian cinema to realise the digital dream.
John Anthony, director, Cineola Digital Cinemas, said that though it is an expensive proposition, the company would work on faster encoding techniques using parallel processing technologies to ensure better digital output. “We intend to give absolute power to theatre owners over their content, by providing servers in theatre rooms that will facilitate quality pictures,” he said, adding the company is in talks with studio labs in this context.
This would help producers and theatre owners refine or at least produce the same quality and resolution of pictures handed down to them by cinematographers, said Nazir Ahad, CEO, Cineola Digital Cinemas. Chairman of the company, Anthony John, participated in the meeting.
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